We started this brand because our own pets kept destroying everything we bought for them — bowls cracked, toys didn’t last a week, collars broke mid-walk (panic). So, we decided to create everyday pet essentials that could survive the chaos.

Today, we make affordable, durable, stylish gear that pets love and pet parents trust - from collars and leashes to bowls, toys, grooming tools, and bundles. Everything we create is tested by real pets, in real homes, doing real goofy things.

If it doesn’t survive a chewer, puller, spiller, or zoomie monster… we don’t sell it.